I think fast, work fast, and believe that aesthetics, alignment and frequency shape how we experience the world. I see everything through a broad, interconnected lens shaped by extreme empathy, a long career in tech, ethical conviction, and a lifelong curiosity about why we are here.

I’ve spent twenty years designing products, experiences, and brand identities across HealthTech, FinTech, eComm, Telecom, and emerging AI platforms. I’ve led strategy for billion dollar product lines, built and launched 0→ 1 solutions, run my own startup, and shaped ecosystems where UX, CX, and Product converge.

I am deeply committed to animal welfare and veganism. Compassion, dignity, and reducing suffering shape how I see the world. They inform how I design, lead, and build. Ethical solutions matter, whether we are talking about product ecosystems or the way we treat living beings.

I am a

• product leader

• designer

• systems thinker

• adrenaline junkie who loves to ski, scuba dive, and ride roller coasters

• artist

Most importantly, I am a mom to two Gen Z humans who taught me more about behavior, communication, and modern digital life than any persona workshop ever could.

My worldview is wide. I am obsessed with alternative medicine, longevity and the future of well being, which is why I have always gravitated toward HealthTech startups.